Best Analytics Tools for E-Commerce in 2026
Top analytics tools for e-commerce stores — from conversion tracking and funnels to privacy-compliant visitor insights.
Para quem e isso?
Online store operators focused on conversions, checkout optimization, and understanding customer journeys across their store.
Se algum desses pontos de dor soa familiar, este guia e para voce:
- Need to track add-to-cart, checkout, and purchase events
- Cookie consent banners can reduce conversion rates
- Complex GA4 e-commerce setup
- Need real-time visibility into sales and traffic
Himetrica
DestaqueCookie-free analytics with custom event tracking for purchases, carts, and checkouts. No consent banners means higher conversion rates.
- No cookie consent banners — removes checkout friction
- Custom events track add-to-cart, checkout, and purchase
- Real-time dashboard shows sales as they happen
- Funnel analysis for optimizing checkout flow
Google Analytics
Industry standard with built-in e-commerce reporting, but requires cookie consent.
- Built-in e-commerce event templates
- Integration with Google Ads attribution
Mixpanel
Strong event analytics for tracking purchase funnels and customer behavior.
- Deep funnel analysis for checkout optimization
- Cohort retention by purchase type
Fathom
Simple, privacy-first analytics. Good for stores that only need traffic and conversion totals.
- Cookie-free — no consent banners
- Simple goal tracking for conversions
Como avaliamos
Testamos cada ferramenta na pratica para formar nossas recomendacoes. Veja no que focamos:
- 1. Evaluated e-commerce event tracking capabilities
- 2. Tested funnel analysis for checkout optimization
- 3. Assessed impact of cookie consent on conversion rates
- 4. Compared real-time sales monitoring features
Experimente o Himetrica gratis
Configure em menos de cinco minutos. Gratis ate 30k eventos/mes. Sem cartao de credito.
Comecar