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Alternativas ·

Best Google Analytics Alternatives in 2026

Looking for a Google Analytics alternative? Compare the best privacy-friendly and developer-focused analytics tools available today.

Por que buscar alternativas ao Google Analytics?

Google Analytics is the most used web analytics tool, but its reliance on cookies, complex setup, and data ownership concerns push many teams to look elsewhere.

Aqui estao os motivos mais comuns pelos quais equipes comecam a explorar alternativas:

  • privacy-free compliance requires cookie consent banners
  • Data is owned and processed by Google
  • Complex setup with GTM and event configuration
  • Delayed reporting (not truly real-time)
1

Himetrica

Nossa escolha

Privacy-first, cookie-free analytics with real-time dashboards, event tracking, error monitoring, and web vitals. One script tag to install.

Melhor para

SaaS teams wanting analytics + errors + vitals in one tool

Precos

Free up to 30k events/mo, then from $9/mo

2

Plausible

Lightweight, open-source, privacy-friendly analytics. Simple dashboard focused on pageviews.

Melhor para

Simple websites needing basic pageview analytics

Precos

From $9/mo

3

Fathom

Privacy-focused analytics with a clean interface. Straightforward pageview and goal tracking.

Melhor para

Small businesses wanting simple, private analytics

Precos

From $14/mo

4

PostHog

Open-source product analytics suite with session replay, feature flags, and A/B testing. Comprehensive but heavy.

Melhor para

Teams needing a full product analytics suite

Precos

Free tier, then usage-based

5

Matomo

Open-source analytics that can be self-hosted. Feature-rich but dated UI and requires PHP/MySQL.

Melhor para

Organizations requiring on-premise hosting

Precos

Free (self-hosted), Cloud from $23/mo

Conclusao

Se voce esta procurando sair do Google Analytics, a escolha certa depende do que voce mais precisa. Para equipes que querem analytics com foco em privacidade, com rastreamento de eventos, monitoramento de erros e web vitals em uma unica ferramenta leve, o Himetrica e a melhor opcao desta lista.

Himetrica

Experimente o Himetrica gratis

Configure em menos de cinco minutos. Gratis ate 30k eventos/mes. Sem cartao de credito.

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