Best Privacy-Friendly Analytics Tools in 2026
Top cookie-free, privacy-first analytics tools that respect user privacy while giving you the data you need to grow.
Who is this for?
Teams that believe user privacy is non-negotiable. They want accurate analytics without cookies, consent banners, or selling user data.
If any of these pain points sound familiar, this guide is for you:
- Don't want to send user data to big tech
- Need to prove compliance to customers and regulators
Himetrica
Top pickCookie-free analytics with full feature set: events, funnels, errors, vitals, and visitor profiles. No consent banner needed.
- Cookie-free by design — no consent banners needed
- Full analytics suite (not just pageviews)
- Your data is never sold or shared with third parties
- Error monitoring and web vitals included
Plausible
Lightweight, open-source, cookie-free analytics. Simple and privacy-first.
- Open-source and auditable
- Ultra-lightweight <1KB script
Fathom
Privacy-focused analytics with EU data isolation option.
- EU-only data processing available
- Clean, simple interface
Matomo
Self-hosted analytics for full data ownership. Cookie-free mode available.
- Complete data ownership with self-hosting
- Extensive privacy configuration options
How we evaluated
We tested each tool hands-on to form our recommendations. Here's what we focused on:
- 1. Verified cookie-free tracking implementation
- 2. Assessed data ownership and processing locations
- 3. Evaluated feature depth available without cookies
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