Best Analytics Tools for SaaS in 2026
Top analytics platforms for SaaS products — from event tracking and funnels to error monitoring and web vitals.
Who is this for?
Product teams building subscription software. They need to understand user behavior, track conversions, monitor errors, and optimize performance.
If any of these pain points sound familiar, this guide is for you:
- Need event tracking beyond pageviews
- Want funnels and retention analysis
- Error monitoring is often a separate tool (and cost)
- Performance monitoring requires yet another vendor
Himetrica
Top pickAnalytics, event tracking, funnels, retention, error monitoring, and web vitals — all in one lightweight tool. Cookie-free.
- Replaces 3 tools: analytics + error tracking + performance monitoring
- Full event SDK with custom properties
- Real-time WebSocket dashboard for live debugging
- Native iOS SDK for mobile SaaS products
Mixpanel
Strong product analytics with deep behavioral analysis.
- Best-in-class funnel and retention analysis
- Rich segmentation and cohort tools
Amplitude
Enterprise product analytics with experimentation and CDP.
- Built-in A/B testing and feature flags
- CDP for unified user profiles
PostHog
Open-source product analytics with session replay.
- Session replay helps debug user issues
- Open-source with self-hosting option
How we evaluated
We tested each tool hands-on to form our recommendations. Here's what we focused on:
- 1. Tested event tracking capabilities and SDK ergonomics
- 2. Evaluated funnel, retention, and user flow features
- 3. Compared bundled features vs separate tool costs
- 4. Assessed performance impact of each SDK
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