Best Analytics Tools for Agencies in 2026
Top analytics tools for agencies managing multiple client websites. Compare on multi-site support, privacy, and ease of reporting.
Who is this for?
Web agencies managing analytics for multiple clients. They need multi-site management, easy setup per client, and privacy compliance across jurisdictions.
If any of these pain points sound familiar, this guide is for you:
- Managing analytics across dozens of client sites
- Each client may have different privacy requirements
- Need simple setup they can replicate quickly
- Reporting to clients should be easy and clear
Himetrica
Top pickMulti-project support with organization-based management. Cookie-free by default.
- Organization and project-based multi-tenancy
- One script tag per client site — fast onboarding
- Clean, client-friendly dashboard
Plausible
Simple, privacy-first analytics with shared dashboard links for clients.
- Public dashboard links for easy client sharing
- Simple pricing per site
Fathom
Privacy-focused analytics with multi-site management built in.
- Good multi-site management
- Clean, simple reports for clients
Matomo
Self-hosted option for agencies wanting full control over client data.
- Full data ownership for privacy-sensitive clients
- Extensive configuration per site
How we evaluated
We tested each tool hands-on to form our recommendations. Here's what we focused on:
- 1. Evaluated multi-site and multi-tenant management
- 2. Tested client onboarding workflow and setup speed
- 3. Compared privacy compliance across EU/US regulations
- 4. Assessed reporting and dashboard sharing capabilities
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