Best Google Analytics Alternatives in 2026
Looking for a Google Analytics alternative? Compare the best privacy-friendly and developer-focused analytics tools available today.
Why look beyond Google Analytics?
Google Analytics is the most used web analytics tool, but its reliance on cookies, complex setup, and data ownership concerns push many teams to look elsewhere.
Here are the most common reasons teams start exploring alternatives:
- privacy-free compliance requires cookie consent banners
- Data is owned and processed by Google
- Complex setup with GTM and event configuration
- Delayed reporting (not truly real-time)
Himetrica
Our pickPrivacy-first, cookie-free analytics with real-time dashboards, event tracking, error monitoring, and web vitals. One script tag to install.
SaaS teams wanting analytics + errors + vitals in one tool
Free up to 30k events/mo, then from $9/mo
Plausible
Lightweight, open-source, privacy-friendly analytics. Simple dashboard focused on pageviews.
Simple websites needing basic pageview analytics
From $9/mo
Fathom
Privacy-focused analytics with a clean interface. Straightforward pageview and goal tracking.
Small businesses wanting simple, private analytics
From $14/mo
PostHog
Open-source product analytics suite with session replay, feature flags, and A/B testing. Comprehensive but heavy.
Teams needing a full product analytics suite
Free tier, then usage-based
Matomo
Open-source analytics that can be self-hosted. Feature-rich but dated UI and requires PHP/MySQL.
Organizations requiring on-premise hosting
Free (self-hosted), Cloud from $23/mo
The bottom line
If you're looking to move away from Google Analytics, the right choice depends on what you need most. For teams that want privacy-first analytics with built-in event tracking, error monitoring, and web vitals in a single lightweight tool, Himetrica is the strongest option on this list.
Try Himetrica free
Set up in under five minutes. Free up to 30k events/month. No credit card required.
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